On the evening of September 4, the Domina shopping mall held a grand opening for a Pandora concept store. The Danish jewelry brand’s unveiling at Domina attracted more than 100 VIP guests, media representatives and industry experts.

Billed as “the season’s most ambitious fashion event,” the store takes up 130 square meters of space, all of which was decorated with red carpets, festive decorations, glitz and glamor.

Glamorous TV host Anna Rozīte introduced the audience to the brand’s foundation, original concept and rapid growth, and introduced the evening’s entertainment. Music came courtesy of the popular energetic house musician and DJ Markus Riva.

“I’ve always liked Pandora’s bracelets and pendants, which can be adapted to anyone’s special moments or important events,” Anna Rozīte said. “I must admit that now I’m positively a pendant collector. I have charms symbolizing good luck, my family, and my guardian angel, and I feel that more will be added to the collection soon. It really is the perfect gift for any lady because it is so flexible.”

As one of the central activities of the event, guests were offered a photo session with their choice of Pandora jewelry. There were also special discounts, fine food and sparkling drinks – carefully chosen to reflect the visual concept.

[photo by Jānis Saliņš]

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