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Playlife

Clothing
By Editor. 04.09.2008

Save to foursquare Duntes 19a, Riga Phone: +371 67853459
Working hours: Mon-Sun 10.00 - 22.00,

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Many of the shops in this mall cater to those looking for the many foreign products that aren’t available at most retail shops.

The Benetton Group has united the colors of the USA with the fashion of Europe in their Playlife brand. Describing themselves as “chic at a distance, super-sophisticated up close,” and briefly as “American college style,” their summer collection certainly harks back to those preppy days gone by, so popular in the States in the 1980s. Horizontal-striped rugbies, searsucker blazers, golf tees and khaki pants have all made a comeback.

The color scheme is classic Americana. Bold reds, whites and blues in solids or stripes – a clean look for an evening out or casual enough to get you to the beach and back. Their summer collection is even being marketed as being perfect for a “long summer weekend in The Hamptons” – the Long Island beaches that are to Manhattan what Jurmala is to Riga.




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