Emporio Armani
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Elizabetes 51, RigaRīga, Latvia
Phone: +371 67240023
Working hours: Mon-Fri 10:00 - 20:00, Sat 10:00 - 18:00, Sun : - closed,
Women & men’s lines of clothing, accessories & shoes.
Although the windows are bare and the whine of power drills fills the air, the little shop just next to the Reval Hotel on Elizabetes has everyone buzzing. As sure as there’s track lighting and chic grey walls, it’s an Emporio Armani – the first in the Baltics. Due to open – soon, we hope!
Emporio Armani, the more accessible, yet still costly line of the famous Italian designer has been known for years as The Suit shop. Elegant and severe, androgynous even, dressing yourself in Armani is the equivalent to draping yourself in power. It’s what a devastatingly beautiful actress will wear when she wants to be taken seriously.
Although this is the statement Armani has been delivering for more than ten years, the runway reports from Milan this year say that the 2004 autumn line for women signals a slight departure from severity. Emporio Armani now accents his signature black, white and grey with splashes of red and a few pastels. Adopting a more flirty, feminine look without veering into cute, the fall line brings in shorter lengths for the skirts and an overall younger, softer tone, but still in keeping with the classic Armani look of dark, clean timelessness.
