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2021-10-28 14:41:49

Alternative marketing


By Editor . 18.08.2008

On April 21-22 in Riga's biggest conference hotel Reval Hotel Latvija will be held first in the Baltics international conference, devoted to alternative marketing issues. “Alternative Marketing. Getting noticed” conference will become an exciting discussion on the most topical trend of modern marketing.

Alternative marketing – promoting a company, brand or a product by using non-traditional instruments and techniques. Among most popular tools of alternative marketing are guerrilla, viral, connected, buzz, word-of-mouth, teaser marketing, sponsoring, social networks, product and life placement, ambient and many others.

 

The conference will gather interesting and outstanding figures who reached much success in this kind of marketing, new in the Baltics so far. Exciting and dynamic presentations, interactive discussions, different cases of world-famous companies, vivid examples, the most essential theoretical base and, what is important, the invited experts will become your advisers for these two days in April.